Title: Poster design as a strategic marketing tool for Cyprus-Lebanon tourism and education promotion

Authors: Fatme Ramadan; Gokhan Okur

Addresses: Department of Art and Design, Near East University, Northern Cyprus ' Faculty of Art and Design, Near East University, Northern Cyprus

Abstract: This article recognises a fissure in message among Cyprus and Lebanon with regards to scholars approaching to Cyprus to advance their edification. This study analyses works with regards to the traditional resemblances among Cyprus and Lebanon and offers elucidation of collaborating the traditional connections between Lebanon and Cyprus in an effort to interest more students from Lebanon to Cyprus. This study starts by describing poster design and its importance in publicising all over past and concentrations further light with its history in Cyprus, the poster design style in mutually Lebanon and Cyprus, and then the paper accomplishes the posters that were planned for university drive. The juncture and likenesses of design and philosophy in both nations turn into a key subject creating both pedestrian of promote in-depth study. Therefore, these revision efforts on the examination of traditional importance, artwork design border, and the fashioned posters in which the cultural object is used to show how rich both cultures are. This article inaugurates a communication to Lebanese students to apply for universities in Cyprus by designing a poster commercial that effigies both cultures to show that they are similar and one.

Keywords: poster design; students; education; culture; poster design methods; history; lifestyle; Cyprus; Lebanon.

DOI: 10.1504/IJKMTH.2025.151616

International Journal of Knowledge Management in Tourism and Hospitality, 2025 Vol.4 No.4, pp.356 - 378

Received: 08 Apr 2025
Accepted: 05 May 2025
Published online: 10 Feb 2026 *

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