Open Access Article

Title: Tourism enterprise competitiveness model: a study in Dong Nai, Binh Thuan and Khanh Hoa, Vietnam - literature review

Authors: Hung Quang Le; Tam Phuong Thi Nguyen

Addresses: HUTECH University, 475A Dien Bien Phu Street, Thanh My Tay Ward, Ho Chi Minh City, Vietnam ' HUTECH University, 475A Dien Bien Phu Street, Thanh My Tay Ward, Ho Chi Minh City, Vietnam

Abstract: The paper presents findings received from an analysis of over 150 studies exploring the factors that enhance the competitiveness of tourism enterprises in Vietnam, focusing specifically on the provinces of Dong Nai, Binh Thuan and Khanh Hoa. These three provinces are notable for their advanced high-speed transportation infrastructure, which aims to boost the competitive advantage of tourism destinations and attract more potential visitors. In this literature review, the author employed qualitative research methods to develop nine independent variables, one intermediary variable, and one dependent variable, drawing on five domestic and international research articles. This serious approach culminated in a quantitative research process designed to validate the model, which comprises 11 hypotheses, thereby reinforcing the significance of the research.

Keywords: competitiveness; tourism enterprises; Dong Nai; Binh Thuan; Khanh Hoa; Vietnam.

DOI: 10.1504/IJBIS.2025.149015

International Journal of Business Information Systems, 2025 Vol.50 No.6, pp.1 - 16

Received: 17 Feb 2025
Accepted: 30 Jul 2025

Published online: 08 Oct 2025 *