Title: Optimising online learning: a strategic approach for open universities

Authors: Kan Wen Huey; Hoo Yee Hui

Addresses: Wawasan Open University, 54, Jln Sultan Ahmad Shah, 10050 George Town, Pulau Pinang, Malaysia ' Wawasan Open University, 54, Jln Sultan Ahmad Shah, 10050 George Town, Pulau Pinang, Malaysia

Abstract: The study explored strategies to enhance student satisfaction via the institution's partnership with a leading online platform provider, focused on the unique challenges faced by institutions offering open distance learning. Employing a comprehensive review of literature and empirical analysis, we identified key factors influencing satisfaction. Our findings advised a forward-thinking approach that emphasises holistic improvements in technology, course design, and support systems. The research aimed to guide open universities (OU) and similar institutions in navigating through the complexities of online education. By addressing the evolving needs of students in this digital era, we contributed to ongoing discussions on effective online learning strategies. This research was vital for educators, administrators, and policymakers seeking to optimise the student experience in external online courses.

Keywords: online learning; student satisfaction; technology-mediated education; strategic approach; open universities; OU.

DOI: 10.1504/IJIL.2025.148425

International Journal of Innovation and Learning, 2025 Vol.38 No.3, pp.301 - 319

Received: 28 Feb 2024
Accepted: 19 Aug 2024
Published online: 04 Sep 2025 *

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