Title: Extrinsic and intrinsic motivation in the use of the internet as a tourist information source

Authors: J. Alberto Castaneda, Dolores Ma Frias, Francisco Munoz-Leiva, Miguel A. Rodriguez

Addresses: Department of Marketing and Market Research, University of Granada, Campus Universitario la Cartuja, 18071, Granada, Spain. ' Department of Marketing and Market Research, University of Granada, Campus Universitario la Cartuja, 18071, Granada, Spain. ' Department of Marketing and Market Research, University of Granada, Campus Universitario la Cartuja, 18071, Granada, Spain. ' Department of Marketing and Market Research, University of Granada, Campus Universitario la Cartuja, 18071, Granada, Spain

Abstract: The modelling of new information technologies usage behaviour is of great interest to managers who need to evaluate the probability of success in the introduction of these technologies. This study empirically tests the capacity of Davis|s Technology Acceptance Model (TAM) (Davis, 1989) and Davis et al.|s Motivational Model (MM) (Davis et al., 1992) to help understand the determinants of the intention to use the internet to search for holiday information. The findings show that these theories do explain the intention of internet use by the tourist.

Keywords: internet marketing; tourism information; technology acceptance model; TAM; motivational model; extrinsic motivation; intrinsic motivation; holiday searching; holidays; tourists; consumer behaviour; internet advertising.

DOI: 10.1504/IJIMA.2007.014796

International Journal of Internet Marketing and Advertising, 2007 Vol.4 No.1, pp.37 - 52

Available online: 09 Aug 2007 *

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