Title: A study of vital aspects of advertisements in the information swamp world for creating an appealing advertisement

Authors: Ankit Garg; Gautam Jaiswal; Ritesh Kumar Singhal

Addresses: Ajay Kumar Garg Institute of Management, Ghaziabad, India ' School of Business Management, Noida International University, Gr Noida, India ' Ajay Kumar Garg Institute of Management, Ghaziabad, India

Abstract: Days were gone when marketers believed that introducing their product to the customer would meet sales promotion needs. The production was considered completed only after the advertisement of a product was made. Products were considered incomplete unless advertised. As a researcher when we make these statements in the abstract of any research, we may be biased and conclude a theory without research, but these statements are evident and have enough reasons to believe. Advertisers were always in the limelight. But in the era of the internet, the world is flooded with content. Different social media platforms are dumped with content creators. They have a review of products, places, services, and experiences of use. These are so lively that one can feel the consumption pleasure. If a consumer comes to know about a product, he scans the websites for reviews and opinions. In such a world full of information do advertisements have any sort of impact on buyers? The present research is a survey of consumers to examine the impact they have from advertisements and the effect of these impact areas on making the advertisement more impactful and influencing.

Keywords: consumer behaviour; advertisement; advertising; advertisement strategies; marketers edge.

DOI: 10.1504/IJIMA.2025.147570

International Journal of Internet Marketing and Advertising, 2025 Vol.23 No.1/2, pp.190 - 207

Received: 29 Mar 2023
Accepted: 30 Jul 2024
Published online: 21 Jul 2025 *

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