Title: The role of analytical reasoning perspective, organisational creativity and innovation on firm performance: evidence from SMEs in Vietnam

Authors: Ngoc Khuong Mai; Thi Van Trang Tran; Ngoc Duy Phuong Nguyen

Addresses: School of Business, International University – Vietnam National University, Ho Chi Minh City, 700000, Vietnam ' School of Business, International University – Vietnam National University, Ho Chi Minh City, 700000, Vietnam; Faculty of Business Administration, Ton Duc Thang University, Vietnam ' School of Economics, Finance and Accounting, International University – Vietnam National University, Ho Chi Minh City, 700000, Vietnam

Abstract: This study investigates how an analytical reasoning approach affects organisational creativity, process innovation, product innovation and firm performance. Valid data were collected from 382 property owners, CEOs, vice directors, management broad assistants, and heads of departments of SMEs in Vietnam. The findings demonstrated how analytical reasoning perspective, organisational creativity, and product and process innovation affect SME business success in a growing market setting, and also that analytical reasoning perspective showed a favourable link with firm performance. Furthermore, show how the link between the analytical thinking perspective and SME results is mediated by its creativity and innovation. There is inadequate research that looks at these relationships, even though these topics have been academically studied worldwide. This study produces implications that may help businesses perform better in terms of using an appropriate analytical reasoning approach to developing organisational creativity and supporting process and product innovation.

Keywords: analytical reasoning perspective; ARP; organisational creativity; process innovation; product innovation; firm performance; Vietnam.

DOI: 10.1504/IJBEM.2025.145256

International Journal of Business and Emerging Markets, 2025 Vol.17 No.2, pp.175 - 198

Received: 23 Jun 2023
Accepted: 03 Jul 2023
Published online: 31 Mar 2025 *

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