Article: Artificial intelligence in behavioural finance using a sophisticated decision-tree algorithm Journal: International Journal of Electronic Finance (IJEF) 2025 Vol.14 No.2 pp.180 - 193 Abstract: Financial market statistics have been an essential part of the national economy due to their capacity to represent the state of the economy. Due to economic impact, the market failed. This paper introduces an automatic classification approach that detects cyber-bullying without requiring a high-dimensional space. We designed a text classification engine that pre-processes tweets, filters out environmental noise and extraneous information, recovers the chosen features, and classifications without overfitting the data. Due to this limitation, we proposed a sophisticated decision-tree algorithm (SDTA) for analysing the behaviour of financial marketing strategies by employing the artificial intelligence (AI) technique. The Morgan Stanley Capital International (MSCI) World Index-based data is initially gathered. Furthermore, the data is pre-processed using the normalisation technique. Then SDTA is proposed for predicting the behaviour of financial marketing. Moreover, optimisation is employed by utilising the particle swarm optimisation technique (PSO). The proposed method was compared to assess system efficiency. For this goal, feature extraction with the networking model may be suggested. Inderscience Publishers - linking academia, business and industry through research

Title: Artificial intelligence in behavioural finance using a sophisticated decision-tree algorithm

Authors: Shirley Leo Pereira; Jainambu Gani Abbas; V. Mahalakshmi

Addresses: Department of Business, Higher Colleges of Technology, Abu Dhabi, UAE ' Department of Business, Higher Colleges of Technology, Abu Dhabi, UAE ' Department of Management Studies, Panimalar Engineering College, Chennai, India

Abstract: Financial market statistics have been an essential part of the national economy due to their capacity to represent the state of the economy. Due to economic impact, the market failed. This paper introduces an automatic classification approach that detects cyber-bullying without requiring a high-dimensional space. We designed a text classification engine that pre-processes tweets, filters out environmental noise and extraneous information, recovers the chosen features, and classifications without overfitting the data. Due to this limitation, we proposed a sophisticated decision-tree algorithm (SDTA) for analysing the behaviour of financial marketing strategies by employing the artificial intelligence (AI) technique. The Morgan Stanley Capital International (MSCI) World Index-based data is initially gathered. Furthermore, the data is pre-processed using the normalisation technique. Then SDTA is proposed for predicting the behaviour of financial marketing. Moreover, optimisation is employed by utilising the particle swarm optimisation technique (PSO). The proposed method was compared to assess system efficiency. For this goal, feature extraction with the networking model may be suggested.

Keywords: financial market; national economy; sophisticated decision-tree algorithm; SDTA; artificial intelligence; AI; particle swarm optimisation technique; PSO.

DOI: 10.1504/IJEF.2025.145248

International Journal of Electronic Finance, 2025 Vol.14 No.2, pp.180 - 193

Received: 27 Feb 2023
Accepted: 02 Jun 2023
Published online: 31 Mar 2025 *

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Title: Artificial intelligence in behavioural finance using a sophisticated decision-tree algorithm

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