Title: Business excellence in the beer industry - case of the Czech Republic

Authors: Hana Machkova; Josef Taušer

Addresses: Prague University of Economics and Business, W. Churchill Sq. 4, Prague 130 67, Czech Republic ' Prague University of Economics and Business, W. Churchill Sq. 4, Prague 130 67, Czech Republic

Abstract: The paper focuses on the beer industry in the Czech Republic, which can be considered as a case of 'business excellence'. The main objective is to reveal the key drivers of competitiveness in the traditional and mature Czech beer market. Based on the analysis of fundamental Czech beer market characteristics, we discuss the main success factors in business strategies of both large breweries owned by foreign investors and the local ones. The history of the Czech beer industry proves the importance of cultural tradition as the key driver for innovations and long-term competitiveness.

Keywords: beer industry; Czech beer market; global brewers; microbreweries.

DOI: 10.1504/IJBEX.2024.143693

International Journal of Business Excellence, 2024 Vol.34 No.4, pp.453 - 466

Received: 01 Sep 2020
Accepted: 17 May 2021
Published online: 06 Jan 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article