Title: Perception of diversity in born globals' business performance: a multiple case, multiple country study

Authors: Laurent Téoule-Dorey; Kimberly M. Reeve

Addresses: Department of International Business, EKLYA School of Business, 11 Chem. du Petit Bois, 69130, Écully, France ' Frank J. Guarini School of Business, Saint Peter's University, 2641 John F. Kennedy Blvd, Jersey City, NJ, 07306, USA

Abstract: This qualitative multiple case study explored the perceptions of top managers from born global firms (BGFs) in Australia, Canada, and France regarding the role of diversity and its effect on business performance. Conducted remotely, the study included 16 in-depth, semi-structured interviews spanning three continents to examine how these firms manage their resources and leverage diversity. A key finding from this research was that successful BGFs typically adopt a 'mosaic workforce' approach, characterised by a blend of distinctive and indispensable individuals. This workforce diversity was seen as a critical intangible asset that requires respect, nurturing, and strategic management. Subject matter experts consistently underscored the importance of diversity, emphasising that it is deeply embedded within their organisations through a strong corporate culture and a cohesive management philosophy. This alignment of values and leadership reinforced the commitment to team diversity, demonstrating its integral role in fostering innovation and competitive advantage in global markets.

Keywords: BGFs; born global firms; diversity; internationalisation; growth strategies; entrepreneurial processes; homophily.

DOI: 10.1504/IJGSB.2024.143403

International Journal of Globalisation and Small Business, 2024 Vol.14 No.3, pp.314 - 336

Received: 26 Jul 2023
Accepted: 20 Apr 2024
Published online: 17 Dec 2024 *

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