Perception of diversity in born globals' business performance: a multiple case, multiple country study
by Laurent Téoule-Dorey; Kimberly M. Reeve
International Journal of Globalisation and Small Business (IJGSB), Vol. 14, No. 3, 2024

Abstract: This qualitative multiple case study explored the perceptions of top managers from born global firms (BGFs) in Australia, Canada, and France regarding the role of diversity and its effect on business performance. Conducted remotely, the study included 16 in-depth, semi-structured interviews spanning three continents to examine how these firms manage their resources and leverage diversity. A key finding from this research was that successful BGFs typically adopt a 'mosaic workforce' approach, characterised by a blend of distinctive and indispensable individuals. This workforce diversity was seen as a critical intangible asset that requires respect, nurturing, and strategic management. Subject matter experts consistently underscored the importance of diversity, emphasising that it is deeply embedded within their organisations through a strong corporate culture and a cohesive management philosophy. This alignment of values and leadership reinforced the commitment to team diversity, demonstrating its integral role in fostering innovation and competitive advantage in global markets.

Online publication date: Tue, 17-Dec-2024

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