Title: Factors influencing users to adapt Shariah mobile financial services in an emerging economy: a case study on Bangladesh

Authors: Salma Akter; Zawadul Hoque Chowdhury; Taj Ashrafi

Addresses: Business Administration Department, East West University, Jahurul Islam City Gate, A/2 Jahurul Islam Ave, Dhaka 1212, Bangladesh ' Business Administration Department, East West University, Jahurul Islam City Gate, A/2 Jahurul Islam Ave, Dhaka 1212, Bangladesh ' Bangladesh Korea Institute of Information and Communication Technology (BKIICT), Bangladesh Computer Council (Ministry of ICT Bangladesh), ICT Tower, E-14/X, Agargaown, Sheer E Bangla Nagar, Dhaka, 1207, Bangladesh

Abstract: Mobile financial services (MFS) play a major role in financial inclusion in Bangladesh. Approximately 91.04% of Bangladeshi people are Muslims. Therefore, the Shariah MFS now provides them with mileage to increase their daily transactions. This study aimed to determine the factors influencing Bangladeshi adoption of the Shariah MFS. This was a quantitative study in which 244 respondents were chosen to test the developed hypotheses, and a large portion of them were MFS users. Factor and regression analyses were performed. The results revealed that Islamic values and attitudes significantly and positively affected Shariah MFS adaptation. However, relative advantage had no impact on Shariah MFS adoption. Researchers and academicians can use this research approach to examine the adoption of fintech in emerging Muslim nations, such as Bangladesh. This research provides significant insights into the influential factors that motivate users to admit and adopt Shariah mobile financial services.

Keywords: mobile financial services; MFS; Shariah Banking; Shariah Mobile Financial Services; Bangladesh; Islamic banking; Islamic MFS.

DOI: 10.1504/IJIMB.2024.141982

International Journal of Islamic Marketing and Branding, 2024 Vol.6 No.2, pp.117 - 142

Received: 07 Jun 2023
Accepted: 28 Apr 2024
Published online: 04 Oct 2024 *

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