Title: Segmentation boundary management strategy, role conflict and employees' effectiveness in selected public universities in South-South Nigeria

Authors: Asinedu Kennedy Nwafili

Addresses: Department of Business Administration, Dennis Osadebay University, Asaba, Delta State, Nigeria

Abstract: This study investigated the impact of segmentation strategy and role conflict on employees' effectiveness in selected universities in South-South Nigeria. Cross-sectional survey research was adopted, and the study focused on five public universities with a population of 25,214 employees. Using Krejcie and Morgan's table of sample size determination, a sample of 397 respondents was drawn. Primary data was collected with a questionnaire, and the reliability of the measuring instrument was assessed using Cronbach's alpha (α) index test. Data were analysed using both descriptive and multiple regression. Descriptive analysis was conducted on the respondents' bio-data while regression analysis was used to analyse the research hypotheses. The findings revealed that segmentation strategy positively impacts on employees' effectiveness, while role conflict negatively impacts on it. The study suggests properly applying a segmentation strategy can reduce role conflict and improve employees' effectiveness in house chores and office tasks.

Keywords: boundary management; segmentation strategy; role conflict; employees effectiveness; Nigeria.

DOI: 10.1504/EMJM.2024.141586

EuroMed Journal of Management, 2024 Vol.6 No.3, pp.261 - 280

Received: 02 May 2024
Accepted: 12 Jun 2024
Published online: 25 Sep 2024 *

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