Title: Campaign regulations as a strategic digitalisation step of the General Election Commission, a case study in Bali, Indonesia

Authors: Ni Wayan Widhiasthini; Nyoman Sri Subawa; Mustain

Addresses: Universitas Pendidikan Nasional, Jl. Bedugul No. 39, Sidakarya, Denpasar, Indonesia ' Universitas Pendidikan Nasional, Jl. Bedugul No. 39, Sidakarya, Denpasar, Indonesia ' Universitas Pendidikan Nasional, Jl. Bedugul No. 39, Sidakarya, Denpasar, Indonesia

Abstract: This research focuses on social media as the dominant campaign selection method and gradually abandons traditional campaigns. It aims to propose a way to deconstruct campaign regulations to meet the existing reality, namely the emphasis on the use of technology and digitalisation. This research used a qualitative method, which was conducted through interviews, observations, document studies, and the determination of informants is carried out by purposive sampling. It was found the formation of new public management practices in the implementation of government organisational policies. The realisation of good governance was done through the involvement of the government, the private sector, and civil society in campaign activities. The practical impact was to enable government agencies to adapt to the dynamics of the society in making regulations. The value of the novelty of the research is innovation in regulations, especially the use of social media as the implementation of campaign guidelines.

Keywords: public policy; community participation; campaign development; digitalisation; election and voting; Indonesia.

DOI: 10.1504/IJPSPM.2024.139881

International Journal of Public Sector Performance Management, 2024 Vol.14 No.1, pp.102 - 116

Received: 04 Feb 2021
Accepted: 24 Aug 2021
Published online: 09 Jul 2024 *

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