Title: Research on online free marketing mode based on social network analysis

Authors: Chang Liu; Bo An

Addresses: Department of Economy and Trade, Shijiazhuang University of Applied Technology, Shijiazhuang, 050081, China ' Department of Economy and Trade, Shijiazhuang University of Applied Technology, Shijiazhuang, 050081, China

Abstract: In order to control the cost of online free marketing mode, a recommendation model for online free marketing mode based on social network analysis is proposed in this paper. Firstly, a set of cost constraint indicators for online free marketing mode is constructed, and the homomorphic parameters are processed by multi-dimensional parameter estimation fusion. Then, principal component analysis and social network analysis are conducted for block constraints to the dynamic cost characteristics, and the cost correlation analysis of the online free marketing mode is also conducted to realise the optimal cost control solution. The simulation results show that the proposed method can reduce the cost, maximise the data traversal and minimise the computational complexity.

Keywords: social network analysis; online free marketing mode; supply chain; comprehensive coordinated control; homomorphic fusion; principal component analysis.

DOI: 10.1504/IJNVO.2024.136772

International Journal of Networking and Virtual Organisations, 2024 Vol.30 No.1, pp.15 - 26

Received: 23 Apr 2023
Accepted: 06 Aug 2023
Published online: 21 Feb 2024 *

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