Article: The effect of COVID-19 on tourist behaviour Journal: International Journal of Technology Marketing (IJTMKT) 2024 Vol.18 No.1 pp.1 - 19 Abstract: This paper investigates the impact of COVID-19 on tourists' attitudes regarding their decision to go on holidays and to classify them into groups based on their attitudes. The study aims to explore the effect of the pandemic on tourists' behaviour in a context where tourism plays a significant role from a cultural and economic perspective. Therefore, a primary survey was undertaken in the summer of 2020 on 1,260 Greek tourists that were selected at random. Principal component analysis was conducted to identify the key dimensions that describe the main attitudes of Greek tourists due to COVID-19, regarding their decision to go on holidays including entertainment out of the hotel, eating inside the hotel and entertainment with not organised activities. All the aforementioned affect the Greek tourists in their decision to go on holidays due to COVID-19 pandemic. Inderscience Publishers - linking academia, business and industry through research

Title: The effect of COVID-19 on tourist behaviour

Authors: Lambros Tsourgiannis; Stavros Valsamidis; Pavlos S. Efraimidis; George Drosatos

Addresses: Department of Accounting and Finance, International Hellenic University, Agios Loukas, Kavala, Greece; Directorate of Public Health and Social Care of Regional District of Xanthi, Region of Eastern Macedonia and Thrace, Headquarters Xanthi, Greece; Business Administration Department, Hellenic Open University, Patra, Greece ' Department of Accounting and Finance, International Hellenic University, Agios Loukas, Kavala, Greece ' Department of Electrical and Computer Engineering, Democritus University of Thrace, Xanthi, Greece; Institute for Language and Speech Processing, Athena Research Centre, Xanthi, Greece ' Institute for Language and Speech Processing, Athena Research Centre, Xanthi, Greece

Abstract: This paper investigates the impact of COVID-19 on tourists' attitudes regarding their decision to go on holidays and to classify them into groups based on their attitudes. The study aims to explore the effect of the pandemic on tourists' behaviour in a context where tourism plays a significant role from a cultural and economic perspective. Therefore, a primary survey was undertaken in the summer of 2020 on 1,260 Greek tourists that were selected at random. Principal component analysis was conducted to identify the key dimensions that describe the main attitudes of Greek tourists due to COVID-19, regarding their decision to go on holidays including entertainment out of the hotel, eating inside the hotel and entertainment with not organised activities. All the aforementioned affect the Greek tourists in their decision to go on holidays due to COVID-19 pandemic.

Keywords: holidays; Greek tourists; COVID-19.

DOI: 10.1504/IJTMKT.2024.135671

International Journal of Technology Marketing, 2024 Vol.18 No.1, pp.1 - 19

Accepted: 14 Jan 2023
Published online: 21 Dec 2023 *

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Title: The effect of COVID-19 on tourist behaviour

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