Title: Corporate social responsibility of small business entrepreneurs: a critical review of stakeholder's perspective

Authors: Vimal Srivastava; Aakanksha Uppal; Rahul Dhiman

Addresses: Mahindra and Mahindra Ltd., Mohali, Punjab, India ' Symbiosis Law School, Noida, Constituent of Symbiosis International (Deemed) University, Uttar Pradesh, India ' Department of Business Management, Dr. Yashwant Singh Parmar University of Horticulture and Forestry, Nauni, Solan, Himachal Pradesh, India

Abstract: This paper has two purposes: (i) to access how small businesses entrepreneurs are involved in Corporate Social Responsibility (CSR) and (ii) to assess the knowledge and information which may be of help in understanding the current thinking and findings on the different aspect of CSR. This paper also takes into account perceptions of various stakeholders of small business enterprises. The findings of this paper reveal that entrepreneurs engaged in small business are still to find a way to move further in CSR. CSR practices of small business entrepreneurs in various nations differed in the managerial exercises. It is found that that there is more CSR doings in Northern as compared to Southern Europe. The study recommends that small businesses have to understand that CSR actions can correspond to public relations approach, predominantly in the present market surroundings in which stakeholders might have strong concern for the welfare of the society.

Keywords: corporate social responsibility; small business; entrepreneurship; stakeholder.

DOI: 10.1504/WREMSD.2024.135064

World Review of Entrepreneurship, Management and Sustainable Development, 2024 Vol.20 No.1, pp.40 - 57

Received: 22 Feb 2021
Accepted: 03 Mar 2021
Published online: 30 Nov 2023 *

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