Title: Scientometrics of sustainable consumer behaviour: a 37-year (1984-2021) study

Authors: Vihas Vijay; Sathish Arumbi Saravanan

Addresses: VIT Business School, Vellore Institute of Technology, Vellore, Tamil Nadu, 632014, India ' VIT Business School, Vellore Institute of Technology, Vellore, Tamil Nadu, 632014, India

Abstract: The study of sustainable consumer behaviour has recently gathered steam. This topic appears to be attracting a growing number of scholarly articles. Sustainable or responsible consumption is essential to safeguard the environment and meet future generations' needs. This bibliometric study examines sustainable consumer behaviour publications between 1984 and 2021. We discovered 4,916 related papers in the Scopus database using keyword search. This bibliometric analysis comprises 3,408 articles based on inclusion and exclusion criteria. The study employed VOS Viewer and R Studio to visualise and interpret the data, implementing citation analysis, co-occurrence analysis, co-authorship analysis, and co-word analysis. Environmental sciences, social sciences, business, management, and accounting published the most on sustainable consumer behaviour in 2021. Top 10 influential articles (out of 3,408), journals (out of 1,022), relevant authors, nationwide contributions, notable keywords, and collaborative behaviours were identified in this study. It was possible to locate and identify topics using thematic maps.

Keywords: bibliometric analysis; sustainable consumer behaviour; review; VOS Viewer; R Studio.

DOI: 10.1504/IJTMKT.2023.133972

International Journal of Technology Marketing, 2023 Vol.17 No.4, pp.409 - 428

Received: 09 Jul 2022
Accepted: 25 Feb 2023
Published online: 06 Oct 2023 *

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