Title: How can we teach young consumers to become entrepreneurs? Application of specific instruments

Authors: Theodore Tarnanidis; Jason Papathanasiou; Demetres Subeniotis

Addresses: Department of Business Administration, University of Macedonia, Thessaloniki, Macedonia, Greece ' Department of Business Administration, University of Macedonia, Thessaloniki, Macedonia, Greece ' Department of Business Administration, University of Macedonia, Thessaloniki, Macedonia, Greece

Abstract: The aim of this article is to provide a robust tool of a measurement for entrepreneurship education in the Greek context by helping graduates acquire the necessary entrepreneurial skills. As such, we collected data from business administration students at the University of Macedonia in Greece, and applied the Ajzens theory of planned behaviour. We found that entrepreneurship courses/seminars act positively to the students' decision to become entrepreneurs. What is more, based on their beliefs the optimal duration of entrepreneurship courses will be two curriculum semesters. Regarding the gender distribution, we identified that females have strong intention to become determined entrepreneurs. Their skills will be improved through the creation bachelors and masters degrees in entrepreneurship only. Finally, pre-entrepreneurship education, when the youngs are in the age of adolescence (high school level) will help them to acquire more easily the tacit knowledge and necessary skills for the creation of startups.

Keywords: entrepreneurial education; entrepreneurial intentions; theory of planned behaviour; gender effects; Greece.

DOI: 10.1504/WREMSD.2023.133735

World Review of Entrepreneurship, Management and Sustainable Development, 2023 Vol.19 No.6, pp.431 - 453

Received: 21 Jul 2020
Accepted: 04 Jan 2021
Published online: 03 Oct 2023 *

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