Title: Proactive environmental strategies and sustainable development: the role of green management in the high-tech manufacturing industry

Authors: Ghulam Murtaza; Shahan Cheema; Muhammad Ahsan; Muhammad Haris Khan

Addresses: School of Management Science and Engineering, The Superior University, Lahore, Pakistan ' School of Management Science and Engineering, The Superior University, Lahore, Pakistan ' School of Management Science and Engineering, The Superior University, Lahore, Pakistan ' School of Management Science and Engineering, The Superior University, Lahore, Pakistan

Abstract: In recent years, with the escalation of green economies, environmental protection is gradually becoming a focus of our society. In this trend, green management mode is an inevitable choice for organisations to seek long-term stability development. This study compares the differences between traditional and green management, from research and development management to production management, marketing management, financial management, and human resources management. This study's objective discusses how the green management mode of modern firms responds to the situation by analysing some famous enterprise's cases of green management. Finally, this study builds and develops the integrated enterprise management mode, and the green management value chain is put forward.

Keywords: green management; green business; environmental protection; sustainable development; corporate social responsibility; CSR.

DOI: 10.1504/IJEWE.2023.132431

International Journal of Environment, Workplace and Employment, 2023 Vol.7 No.1, pp.64 - 78

Received: 28 Sep 2022
Accepted: 12 Jan 2023
Published online: 19 Jul 2023 *