Authors: José Pereira; Alexandra Braga; Marisa R. Ferreira; Vítor Braga; Amélia Carvalho
Addresses: CIICESI, ESTG, Politécnico do Porto, Portugal ' CIICESI, ESTG, Politécnico do Porto, Portugal ' CIICESI, ESTG, Politécnico do Porto, Portugal ' CIICESI, ESTG, Politécnico do Porto, Portugal ' CIICESI, ESTG, Politécnico do Porto, Portugal
Abstract: Consumers and organisations are increasingly focusing their attention on corporate social responsibility (CSR) practices, which are an important aspect of corporate strategy. The contemporary corporate challenge is reflected in the articulation between social responsibility and sustainability through dynamic management capable of qualifying and strengthening the competitiveness of regional communities. While CSR is sometimes used as part of a differentiation strategy, this paper aims to examine how companies interpret CSR by analysing the benefits and barriers when implementing CSR practices. Empirical research was conducted through a qualitative analysis, using 23 semi-structured interviews to companies from different areas. The results indicate a significant convergence of opinions regarding the concept of CSR and its practices, as well as motivations and barriers, highlighting the importance of internal motivations. Internal and external resistance are the main obstacle, and the weak awareness of its commercial contributions and benefits is a critical obstruction to their implementation.
Keywords: corporate social responsibility; CSR; sustainability; CSR practices; benefits of CSR practices; barriers to CSR practices.
International Journal of Environment, Workplace and Employment, 2022 Vol.6 No.4, pp.334 - 360
Received: 13 Dec 2021
Accepted: 23 May 2022
Published online: 18 May 2023 *