Title: A dynamic capabilities view of the NBA and esports

Authors: David J. Finch; Norm O'Reilly; Nadège Levallet; Anthony Mikkelson

Addresses: Mount Royal University, 4825 Mt Royal Circle SW, T3E 6K6, Calgary, Alberta, Canada ' University of Maine, 168 College Ave, Orono, ME 04469, USA ' University of Maine, 168 College Ave, Orono, ME 04469, USA ' Mount Royal University, 4825 Mt Royal Circle SW, T3E 6K6, Calgary, Alberta, Canada

Abstract: Guided by a dynamic capabilities framework, this research explores the National Basketball Association's (NBA) expansion into esports. Based on the input of thirteen sport industry experts, the paper presents research on simulated professional sports (SPS) with a deep investigation of the NBA 2K League (2KL). NBA 2KL is the first esports league in North America that is owned and operated by a traditional professional sports league. Results identify both league and club level outcomes for: 1) learning dynamic capabilities; 2) integrating/coordinating dynamic capabilities; 3) reconfiguring dynamic capabilities. Practical recommendations to the NBA, extended to other professional leagues, are provided. A framework for future research, including questions to be addressed, is outlined based on the findings.

Keywords: esport; NBA; dynamic capabilities.

DOI: 10.1504/IJSMM.2023.130431

International Journal of Sport Management and Marketing, 2023 Vol.23 No.1/2, pp.62 - 79

Accepted: 10 Jan 2022
Published online: 20 Apr 2023 *