Title: An empirical assessment of antecedents able to attract the prospective talented workforce for information technology industry across borders

Authors: Bhartrihari Pandiya; Vijayshri Tewari; Chandra Kant Upadhyay

Addresses: Department of Management Studies, Indian Institute of Information Technology, Allahabad, Uttar Pradesh, India ' Department of Management Studies, Indian Institute of Information Technology, Allahabad, Uttar Pradesh, India ' Department of Management Studies, Indian Institute of Information Technology, Allahabad, Uttar Pradesh, India

Abstract: In the present corporate scenario, attracting and retaining highly skilled and talented employees is one of the keys to competitive advantage. Employer branding is the latest concept which is being practised by the organisations to create an attractive brand as an employer. The review of the existing literature in the emerging area of employer branding found the antecedents capable of attracting prospective employees by their employers. A survey instrument was developed with a scale of employer branding to empirically evaluate the employer attractiveness in the Information Technology (IT) sector. The uniqueness of the research is a novel and comprehensive scale in employer branding in the IT sector which will not only help to attract the talented workforce in cross border but also retain them. The findings can be useful for policy makers in other national borders and Asian countries as they have related and somewhat similar demographic variables.

Keywords: employer; branding; talent management; antecedent; information technology sector.

DOI: 10.1504/EJIM.2023.129531

European Journal of International Management, 2023 Vol.19 No.4, pp.491 - 517

Received: 30 Jul 2018
Accepted: 21 Apr 2019
Published online: 14 Mar 2023 *

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