An empirical assessment of antecedents able to attract the prospective talented workforce for information technology industry across borders Online publication date: Tue, 14-Mar-2023
by Bhartrihari Pandiya; Vijayshri Tewari; Chandra Kant Upadhyay
European J. of International Management (EJIM), Vol. 19, No. 4, 2023
Abstract: In the present corporate scenario, attracting and retaining highly skilled and talented employees is one of the keys to competitive advantage. Employer branding is the latest concept which is being practised by the organisations to create an attractive brand as an employer. The review of the existing literature in the emerging area of employer branding found the antecedents capable of attracting prospective employees by their employers. A survey instrument was developed with a scale of employer branding to empirically evaluate the employer attractiveness in the Information Technology (IT) sector. The uniqueness of the research is a novel and comprehensive scale in employer branding in the IT sector which will not only help to attract the talented workforce in cross border but also retain them. The findings can be useful for policy makers in other national borders and Asian countries as they have related and somewhat similar demographic variables.
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