Title: Consumer repurchase intention of smart wearable devices: an extension of the technology integration model

Authors: Zalfa Laili Hamzah; Muhammad Waqas; Rohayu Binti Rahman; Ezlika Ghazali

Addresses: Department of Management, Faculty of Business and Economics, University of Malaya, Jalan Universiti, 50603 Kuala Lumpur, Malaysia ' Department of International Business and Marketing, NUST Business School, National University of Sciences and Technology, Islamabad, Pakistan ' Department of Management, Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia ' Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia

Abstract: The popularity of smart wearable devices has significantly increased in recent years. However, little is known about the factors that can enhance the repurchase intention of smart wearables. This study adopted a mixed-method approach in the form of netnography and semi-structured interviews to explore the benefits that lead to the repurchase intention of smart wearables. Results revealed that consumers look for technological features and agency-based factors that facilitate their technological extension and subtraction. Similarly, individual characteristics such as self-identity can also lead to technological extension and subtraction. This technological extension and subtraction, along with intrinsic hedonic benefits, can lead to perceptions of economic value. This perception of economic value can lead to consumer satisfaction and eventually to repurchase intention of smart wearables. This result validates and enhances the technology integration model by presenting the integration of factors in a consolidated framework that can explain the repurchase intentions of smart wearables.

Keywords: smart wearable; repurchase intention; continuance intention; utilitarian benefits; hedonic benefits; economic benefits; technology integration model.

DOI: 10.1504/IJTMKT.2023.127329

International Journal of Technology Marketing, 2023 Vol.17 No.1, pp.78 - 98

Received: 02 Jun 2021
Accepted: 27 Apr 2022
Published online: 30 Nov 2022 *

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