Title: Investigating the readiness to use enterprise social media in employee recruitment (a case study of automotive industries)

Authors: Hedieh Shakeri; Mohammad Khalilzadeh; Ashkan Hafezalkotob; Seyed Ahmad Yazdian

Addresses: Department of Industrial Engineering, Science and Research Branch, Islamic Azad University, Tehran, Iran ' Department of Industrial Engineering, Science and Research Branch, Islamic Azad University, Tehran, Iran ' Department of Industrial Engineering, South Tehran Branch, Islamic Azad University, Iran ' Department of Industrial Engineering, Science and Research Branch, Islamic Azad University, Tehran, Iran

Abstract: Organisations spend a lot of time and money to successfully implement the recruitment process. During the time when financial crisis occurs and unemployment rate goes up, employers and job seekers look for better ways than traditional ways of attracting and recruiting employees. In the present study, a research was conducted in the field of human resources (HR) of some automotive companies by applying unified theory of acceptance and use of technology (UTAUT). The results were analysed through structural equations and Smart PLS. The results of the study indicated that performance expectancy, effort expectancy, and social impact and influence have positive effect on behavioural intention. Also, facilitating conditions have positive effect on usage behaviour.

Keywords: employment; recruitment; social media; unified theory of acceptance and use of technology; UTAUT; structural equations.

DOI: 10.1504/IJSOM.2022.126983

International Journal of Services and Operations Management, 2022 Vol.43 No.3, pp.359 - 377

Received: 10 Jul 2020
Accepted: 14 Sep 2020
Published online: 16 Nov 2022 *

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