Title: The effect of high-performance work systems on new product development in knowledge-based companies through the mediating role of marketing capability

Authors: Mohsen Shahriari

Addresses: Department of Industrial and Systems Engineering, Isfahan University of Technology, Iran

Abstract: New product development (NPD) is one of the most critical issues for the survival of knowledge-based companies in today's changing world. The purpose of the present study is to investigate the effect of high-performance work systems (HPWS) on new product development in knowledge-based companies through the mediating role of marketing capabilities. The statistical population consists of managers and staff of Iranian knowledge-based companies in Isfahan province. The results show that staff independence, training and development, participation in decision-making, selective recruitment, job security, and performance management significantly affect NPD. In addition, the job transparency variable does not have a significant impact on the development of new products in knowledge-based companies. The results of the mediation analysis hypothesis also show that HPWS have a positive significant effect on NPD through the mediating variable of marketing capabilities.

Keywords: high performance work systems; new product development; NPD; marketing capabilities; knowledge-based companies.

DOI: 10.1504/IJBIR.2022.126036

International Journal of Business Innovation and Research, 2022 Vol.29 No.2, pp.267 - 283

Received: 15 Mar 2020
Accepted: 12 Sep 2020

Published online: 10 Oct 2022 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article