The effect of high-performance work systems on new product development in knowledge-based companies through the mediating role of marketing capability Online publication date: Mon, 10-Oct-2022
by Mohsen Shahriari
International Journal of Business Innovation and Research (IJBIR), Vol. 29, No. 2, 2022
Abstract: New product development (NPD) is one of the most critical issues for the survival of knowledge-based companies in today's changing world. The purpose of the present study is to investigate the effect of high-performance work systems (HPWS) on new product development in knowledge-based companies through the mediating role of marketing capabilities. The statistical population consists of managers and staff of Iranian knowledge-based companies in Isfahan province. The results show that staff independence, training and development, participation in decision-making, selective recruitment, job security, and performance management significantly affect NPD. In addition, the job transparency variable does not have a significant impact on the development of new products in knowledge-based companies. The results of the mediation analysis hypothesis also show that HPWS have a positive significant effect on NPD through the mediating variable of marketing capabilities.
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