Article: Digital business strategy as an initiator of e-business value creation Journal: International Journal of Mobile Communications (IJMC) 2022 Vol.20 No.5 pp.609 - 637 Abstract: Business conducted over the internet (known as e-business) generates tremendous wealth in the global economy. To explore the value creation process in the e-business supply chain, this study focuses on the role of the digital business strategy as an initiator of e-business value creation by unfolding its impact on three types of resource deployment. This study proposes a research model to capture multiple relationships among digital business strategy, e-business resource integration, collaboration capability, and firm performance in e-business supply chain. The research model was tested with national survey data collected from 131 Chinese manufacturing firms. Empirical findings showed that steered by digital business strategy, firms focused on leveraging technology integration, human resource integration, and relationship integration in e-business, which helped develop collaboration capability and improve firm performance. Furthermore, human resource integration demonstrated a complementary effect to relationship integration, highlighting the importance of human resources in e-business value creation. Inderscience Publishers - linking academia, business and industry through research

Title: Digital business strategy as an initiator of e-business value creation

Authors: Maomao Chi; Jing Zhao; Rui Huang; Yuzhu Li; Yixin Liu

Addresses: School of Economics and Management, China University of Geosciences, Wuhan, 430078, China ' School of Economics and Management, China University of Geosciences, Wuhan, 430078, China ' Charlton College of Business, University of Massachusetts Dartmouth, USA ' Charlton College of Business, University of Massachusetts Dartmouth, USA ' School of Economics and Management, China University of Geosciences, Wuhan, 430078, China

Abstract: Business conducted over the internet (known as e-business) generates tremendous wealth in the global economy. To explore the value creation process in the e-business supply chain, this study focuses on the role of the digital business strategy as an initiator of e-business value creation by unfolding its impact on three types of resource deployment. This study proposes a research model to capture multiple relationships among digital business strategy, e-business resource integration, collaboration capability, and firm performance in e-business supply chain. The research model was tested with national survey data collected from 131 Chinese manufacturing firms. Empirical findings showed that steered by digital business strategy, firms focused on leveraging technology integration, human resource integration, and relationship integration in e-business, which helped develop collaboration capability and improve firm performance. Furthermore, human resource integration demonstrated a complementary effect to relationship integration, highlighting the importance of human resources in e-business value creation.

Keywords: digital business strategy; resource integration; collaboration capability; valuation creation.

DOI: 10.1504/IJMC.2022.125422

International Journal of Mobile Communications, 2022 Vol.20 No.5, pp.609 - 637

Accepted: 31 Jan 2021
Published online: 09 Sep 2022 *

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Title: Digital business strategy as an initiator of e-business value creation

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