Digital business strategy as an initiator of e-business value creation
by Maomao Chi; Jing Zhao; Rui Huang; Yuzhu Li; Yixin Liu
International Journal of Mobile Communications (IJMC), Vol. 20, No. 5, 2022

Abstract: Business conducted over the internet (known as e-business) generates tremendous wealth in the global economy. To explore the value creation process in the e-business supply chain, this study focuses on the role of the digital business strategy as an initiator of e-business value creation by unfolding its impact on three types of resource deployment. This study proposes a research model to capture multiple relationships among digital business strategy, e-business resource integration, collaboration capability, and firm performance in e-business supply chain. The research model was tested with national survey data collected from 131 Chinese manufacturing firms. Empirical findings showed that steered by digital business strategy, firms focused on leveraging technology integration, human resource integration, and relationship integration in e-business, which helped develop collaboration capability and improve firm performance. Furthermore, human resource integration demonstrated a complementary effect to relationship integration, highlighting the importance of human resources in e-business value creation.

Online publication date: Fri, 09-Sep-2022

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