Authors: Owen P. Hall Jr.
Addresses: Graziadio Business School, Pepperdine University, 24255 Pacific Coast Hwy, Malibu, CA 90263, USA
Abstract: Detecting students at risk continues to challenge the management education community. Traditionally, student examination performance and attendance have been two of the primary metrics used for identifying students at risk. However, waiting until midterm exam results to intervene can often prove problematic. With the advent of cloud-based learning platforms, these traditional factors can now be complemented by a variety of quantitative and qualitative metrics. The results from the current study indicate that machine learning-based classification models can detect struggling students and identify appropriate intervention initiatives. Specifically, student performance on practice quizzes was found to be an effective early warning indicator, which, in conjunction with related student attributes, can be used to identify customised amelioration strategies. The primary purpose of this article is to highlight how machine learning can reduce student dropout rates and improve overall learning outcomes throughout the business education universe.
Keywords: machine learning; business education; student risk detection; practice quizzes; intervention strategies; actionable knowledge discovery.
International Journal of Social Media and Interactive Learning Environments, 2022 Vol.6 No.4, pp.267 - 289
Received: 14 May 2020
Accepted: 28 Jul 2020
Published online: 08 Aug 2022 *