Title: Understanding the adoption of co-working spaces

Authors: Juliana Maria Magalhães Christino; Érico Aurélio Abreu Cardozo; Renata Petrin; Alexandre De Pádua Carrieri; Juliana Oselieri Silva

Addresses: Department of Administrative Sciences, Federal University of Minas Gerais – UFMG, Presidente Antônio Carlos, 6627 – Sala 4012, Pampulha, Belo Horizonte – MG, CEP: 31270-901, Brazil ' Federal University of Minas Gerais CEPEAD/FACE – UFMG, Federal University of Minas Gerais – UFMG, Presidente Antônio Carlos, 6627 – Sala 4012, Pampulha, Belo Horizonte – MG, CEP: 31270-901, Brazil ' Federal University of Minas Gerais CEPEAD/FACE – UFMG, Federal University of Minas Gerais – UFMG, Presidente Antônio Carlos, 6627 – Sala 4012, Pampulha, Belo Horizonte – MG, CEP: 31270-901, Brazil ' Department of Administrative Sciences, Federal University of Minas Gerais – UFMG, Presidente Antônio Carlos, 6627 – Sala 4012, Pampulha, Belo Horizonte – MG, CEP: 31270-901, Brazil ' Faculty of Economics Sciences, Federal University of Minas Gerais – UFMG, Presidente Antônio Carlos, 6627 – Sala 4012, Pampulha, Belo Horizonte – MG, CEP: 31270-901, Brazil

Abstract: Due to the particularities of this business model and its recentness in emerging countries, the main purpose of this study is to analyse the antecedents that impact the consumers' intention to use co-working spaces and their use behaviour among Brazilians who use shared workspaces. Considering this, we have adapted the unified theory of acceptance and use of technology 2 (UTAUT2) model by adding the motivational factors concerning the use of co-working space to increase the explanatory capacity of the model and find evidence on how to increase the attractiveness and effectiveness of this business. For this purpose, a survey with 259 users was conducted. Data analysis was performed with the Smart-PLS software, used for structural equations modelling (SEM). The main findings of this research indicate that performance expectancy, effort expectancy, social influence, hedonic motivation, habit, independence, work environment, and networking have a significant impact on the intention to use co-working spaces and the consumers' use behaviour.

Keywords: co-working; intention to use; use behaviour; UTAUT2.

DOI: 10.1504/IJSOM.2022.124286

International Journal of Services and Operations Management, 2022 Vol.42 No.3, pp.315 - 338

Received: 30 Jul 2019
Accepted: 08 Feb 2020
Published online: 21 Jul 2022 *

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