Title: The juxtaposition of sport and communication: defining the field of sport communication

Authors: Paul M. Pedersen, Pamela C. Laucella, Kimberly S. Miloch, Larry W. Fielding

Addresses: Department of Kinesiology, Indiana University, 1025 E. 7th St., HPER 112, Bloomington, IN 47405, USA. ' Department of Kinesiology, Indiana University, 1025 E. 7th St., HPER 112, Bloomington, IN 47405, USA. ' Department of Kinesiology, Indiana University, 1025 E. 7th St., HPER 112, Bloomington, IN 47405, USA. ' Department of Kinesiology, Indiana University, 1025 E. 7th St., HPER 112, Bloomington, IN 47405, USA

Abstract: Studying sport in the academia has been in existence for several decades. The educational pursuits in sport have been rooted in such disciplines as history, management, sociology, marketing, organisational behaviour, and law. Communication is another of these established academic disciplines upon which the study of sport has been juxtaposed. One way for the intersection of sport and communication – sport communication – to continue to grow as its own academic discipline is through defining the field itself. Therefore, this analysis proposes a unified definition for the academic study of sport communication and examines the unique and integrated elements involved. Such a definitional inquiry assists in the development of the disciplinary parameters and research possibilities of the field of sport communication.

Keywords: sport; communication; sport communication; process; theory; academia; academic disciplines.

DOI: 10.1504/IJSMM.2007.012400

International Journal of Sport Management and Marketing, 2007 Vol.2 No.3, pp.193 - 207

Available online: 11 Feb 2007

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