Title: Empirical evidence on intellectual property copyright: student perspectives on learning outcomes and challenges

Authors: Siew King Ting; Tze Wee Lai; Brian Dollery

Addresses: Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia ' Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, Cawangan Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia ' UNE Business School, University of New England, Armidale NSW 2351, Australia

Abstract: Universities play an important role to promote, transfer and commercialise intellectual property in the knowledge-based economy. This study aims to evaluate the perceived learning outcomes and challenges based on a self-made short video clip project. Under the project, students produced short video clips by themselves to explain economic concepts and then registered the short video clip at the intellectual property corporation of Malaysia (MyIPO) in Sarawak. Using a sample of undergraduate students who took introductory economics courses at the Universiti Teknologi MARA, Cawangan Sarawak over the period September 2019 to January 2020 period, our results show that the overall mean score of perceived learning outcomes on copyright was 3.86 suggesting positive response from respondents. Respondents also confronted finance, time and procedure challenges in producing short video clips and registering their copyright. We offer several suggestions on improving quality of digital innovation and promoting importance of copyright amongst tertiary students.

Keywords: intellectual property; copyright; innovation; perceived learning outcomes; economic concepts.

DOI: 10.1504/IJEED.2022.123797

International Journal of Education Economics and Development, 2022 Vol.13 No.3, pp.260 - 277

Received: 05 Nov 2020
Accepted: 28 Mar 2021
Published online: 04 Jul 2022 *

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