Title: Research on paths to emerging markets through business model innovation: the case of Taiwan-funded enterprises entering China mainland market
Authors: Yaozong Zhu; Hsiu-Hua Hu
Addresses: Nanjing Vocational Institute of Railway Technology, Nanjing 210031, China; Department of Business and Administration, Ming Chuan University, Taipei 111, Taiwan ' Department of International Business, Ming Chuan University, Taipei 111, Taiwan
Abstract: On the basis of literatures on international entry and business models, this study proposes a dynamic model that focuses on the four innovation elements of a business model to investigate how high-tech manufacturers in emerging markets can integrate their business model innovation through the interactive application of business model innovation and alliances. Regarding theoretical development, this study lists external learning and growing strategies above all, such as the external alliance and network as one of the elements of a business model. The accumulation of external resources is what an enterprise requires to determine its business model innovation as it accesses to an emerging market, and thereby forming a trajectory of dynamic adjustments, which stresses the change in the elements of a business model and the accumulation of external resources simultaneously.
Keywords: business model; innovation; emerging market; multinational companies; alliance; dynamic innovation; binary balance; across the Taiwan Straits; qualitative research; case analysis.
International Journal of Technology, Policy and Management, 2022 Vol.22 No.1/2, pp.37 - 65
Received: 01 Feb 2020
Accepted: 20 Aug 2020
Published online: 03 May 2022 *