Title: Media profiles and transmedia learning in university students

Authors: Meritxell Estebanell-Minguell; Juan González-Martínez; Moisès Esteban-Guitart; Elisabet Serrat-Sellabona

Addresses: Department de Pedagogia, Universitat de Girona, Girona, Spain ' Department de Pedagogia, Facultat d'Educació i Psicologia, Universitat de Girona, Plaça de Sant Domènech 9, 17004 Girona, Spain ' Department de Psicologia, Universitat de Girona, Girona, Spain ' Department de Psicologia, Universitat de Girona, Girona, Spain

Abstract: Taking the consideration that university students' learning occurs in both formal and informal situations as a starting point, the present study focuses on investigating the media profile of these students and the relationship this profile has with learning. The study participants comprised 733 university students who answered an online questionnaire related to their media literacy skills, transmedia practices and learning practices through transmedia resources. The main results show that those students who learn most through the media are more critical; that is, they are actively involved in the creation of transmedia content but are critical in both their consumption and production of such content. In addition, other traits can be added to the profile of students who learn in informal transmedia contexts. The results are discussed in relation to the approaches employed in this new learning ecology.

Keywords: media competences; transmedia learning; university students.

DOI: 10.1504/IJLT.2021.121369

International Journal of Learning Technology, 2021 Vol.16 No.4, pp.324 - 339

Received: 02 Feb 2021
Accepted: 13 Sep 2021
Published online: 07 Mar 2022 *

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