Title: Understanding consumers' adoption of mobile banking in Nigeria: an empirical investigation

Authors: Adam Konto Kyari; Faisal Abdullah Al Hudithi

Addresses: Department of Accounting, College of Business Administration, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, Dammam, Saudi Arabia ' Department of Accounting, College of Business Administration, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, Dammam, Saudi Arabia

Abstract: This study investigates the factors influencing consumers' adoption of mobile banking in Nigeria using the innovation of diffusion theory. Data was collected via a five-point Likert questionnaire and analysed using factor analysis and multiple regression model. Revealed here is the fact that relative advantage, observability and complexity have positive effects on mobile banking adoption, while compatibility, trialability and perceived risk have a negative impact. On the basis of these findings, the study concludes that Nigerian bank customers have a reasonable amount of computer knowledge but are not willing to take any risks. Equally, as a greater percentage of respondents lack three years' or more mobile banking experience, the study concludes that mobile banking is not well accepted in Nigeria. While these conclusions are valid for this study, further research is recommended for longitudinal analyses to cover consumers' longer time making decisions on accepting mobile banking services.

Keywords: consumers; mobile banking; adoption; satisfaction; diffusion; Nigeria.

DOI: 10.1504/IJLC.2022.121140

International Journal of Learning and Change, 2022 Vol.14 No.2, pp.181 - 198

Received: 10 Feb 2020
Accepted: 15 Jun 2020
Published online: 28 Feb 2022 *

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