Title: Motivational learning in the progression of colourful animated graphics

Authors: Nazanin Sadat Seyedrazi; Sina Shokoohyar; Vahid Ghomi

Addresses: Department of Management, Shahid Beheshti University Tehran Province, Tehran, District 1, Daneshjou Boulevard, 1983969411, Iran ' Erivan K. Haub School of Business, Saint Joseph's University, Philadelphia, PA 19131, USA ' Penn State University Mont Alto, 1 Campus Drive Mont Alto, PA 17237, USA

Abstract: User interface is the point of interaction between the user and the websites. In learning websites, most of the students are required to know how to interact with the websites' interface. The UI designer could increase students' motivation by designing user-friendly and attractive learning websites. Gamification is a well-known method in designing attractive UI, which can also influence people's behaviour. One of the best models in gamification for assessment of the learning strength is ARCS model. However, despite many studies about the UI design, there has been little research on the perspectives of both UI design and attractive learning by using the gamification method. This paper is among the first researches in which UI and ARCS motivational model have been studied simultaneously in the context of learning mathematics. It was also aimed to compare the effect of graphical learning websites on the student's increase in learning abilities.

Keywords: e-learning; user interface; ARCS model; gamification.

DOI: 10.1504/IJIL.2022.120648

International Journal of Innovation and Learning, 2022 Vol.31 No.2, pp.213 - 235

Received: 13 Oct 2020
Accepted: 01 Feb 2021

Published online: 31 Jan 2022 *

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