Article: When pandemic knocks, adapt fast: strategy and resilient of MSMEs facing crisis in Indonesia Journal: International Journal of Globalisation and Small Business (IJGSB) 2021 Vol.12 No.4 pp.392 - 412 Abstract: Most research on micro, small, and medium enterprises (MSMEs) concentrates on reduce unemployment and boost economic growth, in particular as a result of the global financial crisis. This research examines how MSMEs adapt to the pandemic and increase resilience. In particular, in times of crisis, MSME should develop strategies and enhance resources. Methods of content analysis using qualitative analytical techniques were employed in the study. News articles from the period of April to June 2020 taken from various online media were used. The present study shows that MSMEs can survive by creating innovation to be resilient in times of crisis. MSMEs' pandemic resistance can be seen in a situation that prevents both demand and the delivery of products, reduces the company's asset value, reduces revenues, and reduces the number of employees. Despite problems, challenges, and many aspects that need adaptation, most MSMEs are unwilling to close down during the pandemic. They have pursued numerous methods to maintain sales including implementing changes to their products, production techniques, altering the raw material composition, decreasing employee compensation, and selling their products online. Inderscience Publishers - linking academia, business and industry through research

Title: When pandemic knocks, adapt fast: strategy and resilient of MSMEs facing crisis in Indonesia

Authors: Bevaola Kusumasari; Nunuk Dwi Retnandari

Addresses: Department of Public Policy and Management, Faculty of Social and Political Sciences, Universitas Gadjah Mada, Jl. Socio Yustisia, 1 Bulaksumur, Yogyakarta, Indonesia ' Department of Public Policy and Management, Faculty of Social and Political Sciences, Universitas Gadjah Mada, Jl. Socio Yustisia, 1 Bulaksumur, Yogyakarta, Indonesia

Abstract: Most research on micro, small, and medium enterprises (MSMEs) concentrates on reduce unemployment and boost economic growth, in particular as a result of the global financial crisis. This research examines how MSMEs adapt to the pandemic and increase resilience. In particular, in times of crisis, MSME should develop strategies and enhance resources. Methods of content analysis using qualitative analytical techniques were employed in the study. News articles from the period of April to June 2020 taken from various online media were used. The present study shows that MSMEs can survive by creating innovation to be resilient in times of crisis. MSMEs' pandemic resistance can be seen in a situation that prevents both demand and the delivery of products, reduces the company's asset value, reduces revenues, and reduces the number of employees. Despite problems, challenges, and many aspects that need adaptation, most MSMEs are unwilling to close down during the pandemic. They have pursued numerous methods to maintain sales including implementing changes to their products, production techniques, altering the raw material composition, decreasing employee compensation, and selling their products online.

Keywords: resilient; micro; small and medium enterprises; MSME; crisis; pandemic; Indonesia.

DOI: 10.1504/IJGSB.2021.120488

International Journal of Globalisation and Small Business, 2021 Vol.12 No.4, pp.392 - 412

Received: 30 Aug 2021
Accepted: 10 Sep 2021
Published online: 21 Jan 2022 *

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Title: When pandemic knocks, adapt fast: strategy and resilient of MSMEs facing crisis in Indonesia

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