Title: Determinants of consumers' frequency of eating out: implication for the restaurant business in India
Authors: Waseem Khan; Saghir Ahmad Ansari; Mohd Imran Siddiquei
Addresses: GLA University, Mathura, 281406 UP, India ' Department of A.E.B.M., Aligarh Muslim University, Aligarh, India ' Teerthanker Mahaveer University, Moradabad, India
Abstract: This article has examined the determinants of consumers' frequency of eating out through primary survey conducted on 157 urban respondents, interviewed through a structured questionnaire. Of the total respondents, 41% of respondents reported eating out more than four times in a month. The estimates of Poisson count regression model (PCRM) indicate that consumers' high frequency of eating out was significantly prominent among males, young, self-employed, vegetarian, prefer Indian cuisine, spend less than 1,000 rupees per visit and get regular advertising messages. In the end, the study also presents the implication for development of restaurant industry.
Keywords: eating out; restaurant business; Poisson regression model; frequency; food; hotel; India.
International Journal of Services, Economics and Management, 2021 Vol.12 No.4, pp.388 - 403
Received: 12 Mar 2020
Accepted: 18 Dec 2020
Published online: 23 Dec 2021 *