Determinants of consumers' frequency of eating out: implication for the restaurant business in India
by Waseem Khan; Saghir Ahmad Ansari; Mohd Imran Siddiquei
International Journal of Services, Economics and Management (IJSEM), Vol. 12, No. 4, 2021

Abstract: This article has examined the determinants of consumers' frequency of eating out through primary survey conducted on 157 urban respondents, interviewed through a structured questionnaire. Of the total respondents, 41% of respondents reported eating out more than four times in a month. The estimates of Poisson count regression model (PCRM) indicate that consumers' high frequency of eating out was significantly prominent among males, young, self-employed, vegetarian, prefer Indian cuisine, spend less than 1,000 rupees per visit and get regular advertising messages. In the end, the study also presents the implication for development of restaurant industry.

Online publication date: Thu, 23-Dec-2021

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