Title: Mapping learning management system features of persuasive design strategies to inform the design of persuasive learning management system

Authors: Wan Nooraishya Wan Ahmad; Ahmad Rizal Ahmad Rodzuan; Carolyn Salimun

Addresses: Faculty of Computing and Informatics, Universiti Malaysia Sabah, Labuan International Campus, Federal Territory Labuan, Malaysia ' Faculty of Computing and Informatics, Universiti Malaysia Sabah, Labuan International Campus, Federal Territory Labuan, Malaysia ' Faculty of Computing and Informatics, Universiti Malaysia Sabah, Labuan International Campus, Federal Territory Labuan, Malaysia

Abstract: The term 'persuasive' indicates the effect of a relevant subject or object on others through persuasion technique. It derives from the domain of persuasive technology that focuses on using technology to shape or change human behaviour/attitude. In recent years, persuasion has become an essential topic in designing human-computer interaction. This paper seeks to shed light on the emergence and consolidation of persuasion in the design of online learning environments and their effect on the users. We synthesise the literature on online learning by reviewing the literature on persuasive design in the online learning context. Based on the review, we identified several persuasive strategies that are used effectively in online learning. These persuasive design strategies include reduction, tunnelling, tailoring, self-monitoring, liking, personalisation, social role, reward, praise, suggestions, trustworthiness, competition, and social comparison. A mapping of possible persuasive design for a learning management system is suggested.

Keywords: persuasive; e-learning; online learning; learning management system; LMS.

DOI: 10.1504/IJLT.2021.119466

International Journal of Learning Technology, 2021 Vol.16 No.3, pp.246 - 263

Received: 25 Feb 2021
Accepted: 05 May 2021

Published online: 29 Nov 2021 *

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