Mapping learning management system features of persuasive design strategies to inform the design of persuasive learning management system
by Wan Nooraishya Wan Ahmad; Ahmad Rizal Ahmad Rodzuan; Carolyn Salimun
International Journal of Learning Technology (IJLT), Vol. 16, No. 3, 2021

Abstract: The term 'persuasive' indicates the effect of a relevant subject or object on others through persuasion technique. It derives from the domain of persuasive technology that focuses on using technology to shape or change human behaviour/attitude. In recent years, persuasion has become an essential topic in designing human-computer interaction. This paper seeks to shed light on the emergence and consolidation of persuasion in the design of online learning environments and their effect on the users. We synthesise the literature on online learning by reviewing the literature on persuasive design in the online learning context. Based on the review, we identified several persuasive strategies that are used effectively in online learning. These persuasive design strategies include reduction, tunnelling, tailoring, self-monitoring, liking, personalisation, social role, reward, praise, suggestions, trustworthiness, competition, and social comparison. A mapping of possible persuasive design for a learning management system is suggested.

Online publication date: Mon, 06-Dec-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Learning Technology (IJLT):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com