Title: Analysing students' engagement in higher education through transmedia and learning management systems: a text mining approach

Authors: Fernando José De Aires Angelino; Sandra Maria Correia Loureiro; Ricardo Godinho Bilro

Addresses: Instituto Universitário de Lisboa (ISCTE-IUL), Edifício ISCTE, Av. das Forças Armadas, 1649-026 Lisboa, Portugal ' Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Edifício ISCTE, Av. das Forças Armadas, 1649-026 Lisboa, Portugal ' Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Edifício ISCTE, Av. das Forças Armadas, 1649-026 Lisboa, Portugal

Abstract: This research aims to explore how students' engagement can be promoted through transmedia using a set of activities within the Moodle learning management system for a syllabus topic about innovation, during a full semester. The analysis of case studies, the writing of essays, or the participation in an online forum were among the performed activities by a group of 81 university students in their senior year. To perform the data analysis, we followed a mixed method approach between descriptive statistics, data mining analysis based on the open-source software Orange and a final questionnaire. The results achieved reveal that students' engagement tends to increase by participating in the online forum and by performing some of the proposed tasks which required extensive information search from various media sources.

Keywords: transmedia; learning management systems; LMSs; Moodle; students' engagement; text mining; Orange software; higher education.

DOI: 10.1504/IJIL.2021.118875

International Journal of Innovation and Learning, 2021 Vol.30 No.4, pp.484 - 502

Received: 28 May 2020
Accepted: 12 Oct 2020

Published online: 04 Nov 2021 *

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