Title: Bia Brazil or International Bia Brazil

Authors: Gisele Hidalgo; Iva Maria Beleti Cardinal; Jefferson Marlon Monticelli; Renata Bernardon

Addresses: Universidade do Vale do Rio dos Sinos, Porto Alegre, RS, Brazil ' Florida Christian University, Orlando, Florida, FL, USA ' Fundação Getulio Vargas São Paulo, Business Administration School, São Paulo, SP, Brazil; La Salle University, Canoas, RS, Brazil ' Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre, RS, Brazil

Abstract: This teaching case aims to analyse the impact of dynamic managerial capabilities and their relationship with the entrepreneurial orientation in the internationalisation process of a small family business. In 2018, a fire broke out at the factory, which implied limited (financial, human, production, logistics, and marketing) resources of the family business. It is highlighted the need to focus on the domestic market (with many potential customers and easier to sell) or to continue in the international market (more attractive due to the favourable exchange rate). Micro and small businesses can be successful by exploiting these dynamic managerial capabilities, especially those of their founders and main managers; and can put into practice the main elements of the dimensions of the entrepreneurial orientation to promote the expansion in the domestic market or the internationalisation in different markets.

Keywords: family businesses; dynamic capabilities; entrepreneurial orientation; internationalisation process; small family business; domestic markets; international markets; teaching case; customised clothes; sportswear.

DOI: 10.1504/IJTCS.2021.117966

International Journal of Teaching and Case Studies, 2021 Vol.12 No.3, pp.200 - 218

Received: 29 Oct 2020
Accepted: 12 Apr 2021
Published online: 05 Oct 2021 *

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