Title: Determinants of purchase intention of non-electrical and electronic high value goods via online in Malaysia

Authors: Salmi Mohd Isa; Lim Jin Wei; Shaian Kiumarsi

Addresses: Graduate School of Business, Universiti Sains Malaysia, 11800 USM, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, 11800 USM, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, 11800 USM, Malaysia

Abstract: The purpose of this study is to examine the determinants of purchase intention of non-electrical and electronic high value goods via online in Malaysia. The study focuses on adults in Malaysia who have experience in online purchases. The study employs an online method to distribute the questionnaire, and a total of 392 valid data were collected via convenient sampling. The data were analysed with smart partial least square software. Evidence from the study reveals that perceived usefulness, perceived ease of used, brand, trust and perceived risk contributes to online purchase intention for non-electrical and electronic high value goods (NEHVG). It also shows that perceived risk has a mediating effect on the relationship between trust and online purchase intention, while income level moderates the relationship between perceived usefulness and online purchase intention. This study provides insights into consumers' acceptance level, and the determinants of online purchase intention for NEHVG in Malaysia.

Keywords: perceived usefulness; perceived ease of use; PEU; brand; trust; perceived risk; purchase intention.

DOI: 10.1504/IJMED.2021.10041266

International Journal of Management and Enterprise Development, 2021 Vol.20 No.2, pp.113 - 135

Accepted: 20 Dec 2020
Published online: 20 Sep 2021 *

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