Title: Environmentally responsible behaviour, place authenticity and openness to experience for community-based tourism (CBT) destinations

Authors: Talita Poliana Guedes Da Silva; Marconi Freitas Da Costa; Luciana Araújo De Holanda

Addresses: Graduate Program in Hospitality and Tourism (PPHTUR), Federal University of Pernambuco, Rua Profª Teresa Melias, s/n – Campus Recife – Cidade Universitária – CEP: 50670-901 – Recife, Pernambuco, Brazil ORCID: https://orcid.org/0000-0002-0993-9941 ' Graduate Program in Management, Innovation and Consumption (PPGIC), Federal University of Pernambuco, Avenida Campina Grande, s/n, Campus Caruaru, Nova Caruaru, CEP: 55014-900, Caruaru, Pernambuco, Brazil ORCID: https://orcid.org/0000-0001-9888-8359 ' Graduate Program in Hospitality and Tourism (PPHTUR), Federal University of Pernambuco, Rua Profª Teresa Melias, s/n – Campus Recife – Cidade Universitária – CEP: 50670-901 – Recife, Pernambuco, Brazil ORCID: https://orcid.org/0000-0001-7312-5267

Abstract: The objective of this research was to measure the influence of environmentally responsible behaviour (ERB), place authenticity (PA) and openness to experience (OTE) on the intention to visit community-based tourism (CBT) destinations. The research approach was quantitative and the data were analysed using multiple regression technique. The main results show that only ERB and OTE had a positive influence on the dependent variable. Hence, it corroborated with works that point the tourist with environmental conscience, respecting attitude towards the local culture and open to new experiences as a profile of potential visitor of CBT destinations. PA, in turn, did not cause any significant influence on the model, contradicting the arguments of the literature in which authenticity is one of the main characteristics of CBT. The contribution of this research was to demonstrate that some demand attributes explored by CBT theorists have not been confirmed as important in this sample, opening new perspectives.

Keywords: CBT; community-based tourism; ERB; environmentally responsible behaviour; place authenticity; OTE; openness to experience; potential demand.

DOI: 10.1504/IJTP.2021.117368

International Journal of Tourism Policy, 2021 Vol.11 No.2, pp.93 - 116

Received: 07 Aug 2020
Accepted: 10 Feb 2021
Published online: 01 Sep 2021 *

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