Environmentally responsible behaviour, place authenticity and openness to experience for community-based tourism (CBT) destinations
by Talita Poliana Guedes Da Silva; Marconi Freitas Da Costa; Luciana Araújo De Holanda
International Journal of Tourism Policy (IJTP), Vol. 11, No. 2, 2021

Abstract: The objective of this research was to measure the influence of environmentally responsible behaviour (ERB), place authenticity (PA) and openness to experience (OTE) on the intention to visit community-based tourism (CBT) destinations. The research approach was quantitative and the data were analysed using multiple regression technique. The main results show that only ERB and OTE had a positive influence on the dependent variable. Hence, it corroborated with works that point the tourist with environmental conscience, respecting attitude towards the local culture and open to new experiences as a profile of potential visitor of CBT destinations. PA, in turn, did not cause any significant influence on the model, contradicting the arguments of the literature in which authenticity is one of the main characteristics of CBT. The contribution of this research was to demonstrate that some demand attributes explored by CBT theorists have not been confirmed as important in this sample, opening new perspectives.

Online publication date: Wed, 01-Sep-2021

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