Title: The consumer economy and the pleasure economy: similarities and differences in developing countries in Industry 4.0

Authors: Veronika V. Yankovskaya; Kirena G. Kelina; Yuliya V. Chutcheva; Alexander N. Alekseev

Addresses: Department of Psychology, Plekhanov Russian University of Economics, Moscow, 115093, Russia; Department of Industrial Management, State University of Management, Moscow, 109542, Russia ' Institute of Linguistics and International Communication, Sechenov First Moscow State Medical University of the Ministry of Health of the Russian Federation (Sechenov University), Moscow, 119146, Russian Federation ORCID: 0000-0001-9312-8203 ' Institute of Economics and agribusiness management, Russian State Agrarian University – Moscow Timiryazev Agricultural Academy (RSAU – MAA named after K.A. Timiryazev), Moscow, 127550, Russia ' Department of system analysis in Economics, Financial University under the Government of the Russian Federation, Moscow, 125167, Russia

Abstract: The purpose of the paper is to study the perspectives of harmonisation of development of the consumer economy and the pleasure economy in Industry 4.0. The authors use the method of building regression models. The research objects are selected according to the criterion of availability of statistical data, according to classification of developing countries that is used by the IMF. The 2019 data are used. The authors substantiate the specifics of the socio-economic environment in developing countries, which distorts the influence of the consumer economy on the pleasure economy, up to even reverse (negative) influence. The result of the research is development of the algorithm of program-targeted management of the pleasure economy in developing countries in Industry 4.0, which is a theoretical basis for developing national concepts of the pleasure economy management in Industry 4.0.

Keywords: consumer economy; pleasure economy; developing countries; Industry 4.0; socio-economic environment; population's happiness; socio-cultural factors; harmonisation; social advantages; social adaptation.

DOI: 10.1504/IJTGM.2021.116737

International Journal of Trade and Global Markets, 2021 Vol.14 No.4/5, pp.507 - 515

Received: 29 Jan 2020
Accepted: 03 Jun 2020

Published online: 15 Jul 2021 *

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