The consumer economy and the pleasure economy: similarities and differences in developing countries in Industry 4.0 Online publication date: Sat, 31-Jul-2021
by Veronika V. Yankovskaya; Kirena G. Kelina; Yuliya V. Chutcheva; Alexander N. Alekseev
International Journal of Trade and Global Markets (IJTGM), Vol. 14, No. 4/5, 2021
Abstract: The purpose of the paper is to study the perspectives of harmonisation of development of the consumer economy and the pleasure economy in Industry 4.0. The authors use the method of building regression models. The research objects are selected according to the criterion of availability of statistical data, according to classification of developing countries that is used by the IMF. The 2019 data are used. The authors substantiate the specifics of the socio-economic environment in developing countries, which distorts the influence of the consumer economy on the pleasure economy, up to even reverse (negative) influence. The result of the research is development of the algorithm of program-targeted management of the pleasure economy in developing countries in Industry 4.0, which is a theoretical basis for developing national concepts of the pleasure economy management in Industry 4.0.
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