Title: Role of top management in business model innovation due to technological changes in emerging market

Authors: Pankaj Kumar Singh; Makhmoor Bashir; Anees Ahmad

Addresses: Department of Marketing and Strategy, ICFAI Business School, IFHE Campus, Hyderabad – 501203, Telangana, India ' Department of Business Administration, College of Business and Economics, Qassim University, P.O. Box 6633, Buraidah – 51452, Saudi Arabia ' Department of Marketing and Strategy, ICFAI Business School, IFHE Campus, Hyderabad – 501203, Telangana, India

Abstract: To study the role of top management in business model innovation due to technological changes 14 interviews were conducted with the top management of multinational firms in India. The duration of interviews ranged from 30 to 60 min with an average time of 40 min per interview. The study has used a phenomenological approach for the analysis of qualitative data. The findings from the study highlighted the role of top management in business model innovation under four headings. First, when the change is incremental top management has to act as a sponsor of the change. Second, when the change is radical top management has to go for overhauling of the entire business model. Third, when the change is architectural, top management has to trigger the search for a new business model. Fourth, when the change is of Knightian Uncertainty top management has to look for the options of either a merger or acquisitions.

Keywords: business model innovation; technological change; phenomenology; approach; emerging market.

DOI: 10.1504/IJEBR.2021.10035313

International Journal of Economics and Business Research, 2021 Vol.22 No.2/3, pp.203 - 218

Received: 10 Feb 2020
Accepted: 01 Jun 2020

Published online: 20 Jul 2021 *

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